When João Rodrigues opened the doors of Santa Clara to greet us, the sun rushed in, eager to revisit this 1728 building that laid in ruins until two years ago.
João lives a double life. He manages Silent Living, an expanding group of exquisite hotels, while flying around the world as an airline pilot. We expected a short conversation, but instead we spent a leisurely afternoon getting to know him and his project.
This act of making time for his guests tells you why João’s hotels are so unique. “When people stay with us, we receive them as friends. If I could afford it, I wouldn’t charge for the rooms,” João explains in his soft voice. “We ask guests to pay in advance, so we do not have to collect money during their stay. That is also why everything is included, the breakfast, the drinks in the mini bar, all the…
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